Allrecipes Celebrates 20 years As A Leading Digital Food Brand

Allrecipes, the worlds largest digital food brand with more than 85 million users globally and 1.5 billion visits annually is celebrating its 20th anniversary. All recipes is the leading digital source for home cooks everywhere and of all skill levels who are seeking trusted recipes and advice from within a digital community where they connect and find inspiration. Through recipes, photos, reviews, personal collections, videos and much more people are able to connect through similar ideas.

Allrecipes was launched on July 28, 1997, by five University of Washington graduate students (originally as CookieRecipe.Com, then followed by a dozen sister sites which eventually merged into the current site), Allrecipes has seen nothing but rapid growth over the last two decades, and emerged as a digital food leader, tech innovator and social media pioneer. All recipes was the first digital food brand to introduce a variety of social functions in the early 2000s including shared recipes, reviews, ratings, photos, profiles, blogs, menus, recipe boxes and even shopping lists. This made it the first of its kind of site, laughing a global industry food revolution.

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Nearly 20 billion pages of recipes, reviews, videos and articles have been viewed on the site since its creation, with a new recipe posted every two minutes. With users around the world cooks have visited Allrecipes from 246 unique countries and territories and saved nearly 370 million recipes saved to digital recipe boxes. During its peak traffic time on Thanksgiving Eve, home cooks view 165 recipes per second and view 334 pages of recipe-related content on

In celebration of their 20th anniversary, the brand is introducing four super-premium editorial destinations centered on providing cooks with the freshest new ideas and inspirations : Daily Dish, Sweet Life, Brunchworthy, and EasyHealthy. All will be updated daily with Allrecipes’ fastest-trending, seasonally fresh articles,recipes and videos.